Web 2.0 tips

You are currently browsing the archive for the Web 2.0 tips category.

This tragic love affair we have with our technology is having a snowballing affect on our lives everywhere. Now we need to social network to find a dollar. It is not what you know, it is who you know. But even now, it is not just who you know, you still have to be able to show the what you know or otherwise you are at a standstill. And social networking is the way people are doing it.

How do I do it? How do I social network? You are feeling very frustrated. There you are sitting in front of the computer, filled in your profile and connected to the colleagues you know. Then comes the question, how do I build up that network so I can reach out to people and people will reach out to me to help me in my situation?

Number 1. The most important thing is you must keep remembering, why am I social networking? Why am I here in this space? Am I here to find a job, to build up my business, to be an open networker, to find like minded people, to find a mentor, or just to stay connected with my colleagues and friends? And do consider why these people are networking as they may not be networking for the same reason as you.

Number 2. Your profile. No dodgy photos, we must be able to see your face and think about who you want to attract with your photo. If you are out to find a partner, then go for it but remember others are also looking at your photo and those connected to you who have to see your network updates all the time. Luckily for “hide network updates” and “stop following”, not that I have any of these on my network :lol: .

Fill in every section of your profile, do not leave any of the sections empty or missing. Summaries of your achievements in your jobs. There is no use just putting where you worked and your recommendations. What are you being recommended for? If you have other interests, include them. Tell people what you want them to know about you.

If these are not done then who are you? A slice of profile amongst the other 55 million you are competing against? I go into detail about building a profile in LinkedIn, The Campaign Begins and My Personal Brand. Read them, over and over again if you must. I know this will be boring but these are the questions you must ask yourself.

This will not take a day, a weekend or even a week for that matter. This will take time, you do have to do some deep thinking and maybe even some soul searching. Who do you want to portray and can you do it in real life. No use saying you are upbeat when you are a grumpy bastard :roll: . Focus on the positives and your achievements. Once you get there, there will be a clear direction and you will know :-) .

Number 3. Invitations. DO NOT send generic invitations. I don’t know how many posts I have seen about this topic, it is sooo…boring but I have to bring the topic a front as well :-| . Yes, I have been an offender but I have learnt and now I am teaching you.

When sending invitations to people, the question you have to ask yourself, how is this person going to help me in my quest and how can I help this person if we are connected? If the person is receiving a generic invitation, then how is the person to know that the connection will be of mutual benefit? We are being social here, there is always give and take. Whether the satisfaction of reaching out to others with shared interests or a business relationship with monetary value or finding that job.

So how do I connect to people? Introduce yourself, why their profile interested you, why you want to be connected to them and how you can help each other. Many people will accept these invitations and will appreciate your initiative.

Those who maybe able to help you on your quest. Interact. This why others are social networking, to connect to people of interest. Send offline notes before asking if you could send them an invitation. You never know they may send you the invitation first. Or you find that you have nothing in common and lose interest.

Recruiters. Aim only for those in the local area. Send them a note asking if they would preview your profile so you could send them your resume. Once you have been able to send the resume, ask if you can meet with them. Meeting is good, they are always going to remember you. And always remember if you have met a recruiter offline to ask if you can send them an invitation. If you cannot meet with them ask if you can send them an invitation and reasons for connecting with them.

I am a business analyst struggling to find that job and telling my story along the way. The story is to show that anybody can do it. The satisfaction I receive from being in the social media is being able to touch people with my blog through My StoryRants and Data Analytics. This is my reward and landing that job, I’m not one for collecting connections :roll: .

Number 4. Interact. How do I find these people and how do I interact with them? Join groups, join as many groups as possible, doesn’t matter what size they are, actually the smaller the better, a more attentive audience. Follow the discussions. Get weekly email for updates from your groups so you can scan through the discussion list, you will eventually find a topic of interest.

You have searched for weeks, which means you have not tried hard enough, and you finally find a topic you can comment on but you don’t want to leave a comment. Think first what type of comment it is going to be. Are you going to agree with the author or disagree? If you agree with the author then reply privately. If you disagree, find somebody who has left a comment with the same conclusions as your own and reply to them privately. Then continue the conversation offline.

Please do reach out to people that have the same interests as your own. No good reaching out to business analyst if you are not one or you believe the person may be able to help you but they are social networking for their own purposes. You must have common interests and benefits that each can perceive. If you want people to reach out to you then you will have to leave a comment. Doesn’t matter if it is a failed comment like mine, Being Proactive. The connection I made then, this person still mentors me today :cool: .

The best way to have people reach out to you is to post your own discussions. But what type of discussion will I post? Think about what makes you passionate. I am passionate about finding that job so I am posting my story about finding that job and my data analytics to show people what I have been doing and can do. Doesn’t matter what you post, even if you are wanting to connect to like minded people, as long as you have passion for it. There are groups out there that cater for everybody’s needs.

Do not be afraid to post, do direct your posting to the correct group and the correct space, discussions, news or jobs section. Do not SPAM in one group, people will start ignoring your postings. If the group leader says something about your posting, shrug your shoulders and move on. There are so many postings out there that your one is not going to make a difference. Do not be disappointed if nobody responds. If you post in enough groups then you a bound to get a response somewhere.

I have been very lucky, I have had many, many people reach out to me through my postings. Each person has had a positive effect on my journey and I thank them all very much. Posting your own discussions will attract like minded people and those who are willing to help.

This is only a small glimpse into what I have learnt along this journey of mine. I am sure there is so much advice in the cyber world that this little post will also get lost in the many other postings but this is what I have experienced on my journey, some good, some bad. 

Good luck with your social networking efforts. Enjoy this new journey you are on, there are so many interesting people out there ready and willing to reach out to you but you have to make the effort. No good putting a partial profile up and then just sitting there expecting something to happen for you. It doesn’t work that way, you have to be social and work hard at it. You will make mistakes but that is part of the learning process. In the end, all the pain will make this one of the most rewarding journeys you will travel ;-) .

Tags: , , ,

My personal brand has been made so much easier with the help of many people. I have to say a big thank you to The Face for producing a fantastic campaign, to Raz Chorev, My Personal Marketer, for all his support, to Louise Pope and Kim Seeling-Smith for pointing me in the right direction and a ‘Big Cheers’, :-) , to my colleagues and friends for all their support and feedback over the years otherwise there would be no personal brand for the Business Analyst.

My personal brand has slightly changed since JobCAMP as I have been discovering the BA but that is all part of the journey.

My Personal Brand…

1. Headliner
Who am I? What is the first thing I want people to think about me? True to me so my friends and colleagues can automatically identify as Colleen Chan. My second attempt at the headliner was again a very poor effort as noted by the same person who mentioned it the first time, :-| . The headliner is the attention grabber as recruiters scan through many profiles of potential candidates.

Colleen Chan, ‘Colleen’ in Irish means girl then ‘Chan’, Chinese. People who meet me for the first time or I know as a connection, ask how long have I been in the country and where I am from originally. If they have only heard my voice over the phone, then I am Anglo-Saxon with a strange surname or I did not keep my maiden name. This happens often, doesn’t matter who or which continent, it puts a smile on my face. I am unexpected.

One of the hardest myths to overcome is the stereotype of a boring Business Analyst sitting in front of a computer looking at their numbers or being pedantic about some process flow. When recruiters advertise for roles they ask for personality, interpersonal skills and you have to put that through a cover letter and resume. I have a very Australian sense of humour and I like to share my thoughts and sometimes it puts a smile on a face. I like telling stories like this one I am sharing now. Experiences are there to be shared so we all can learn and funny ones are there so we can have a smile.

Raz, introduced me as the Business Analyst with a Difference to his twitter followers.

So here I am,

Business Analyst with a Difference.

2. Elevator Pitch
The one statement that describes what I can do for a business.

I can measure and understand an organisation’s ambiguous and complex data so they can make concise decisions for the business.

This statement is not seen on my profile but if I had only a brief moment to impress somebody, what would I say to them so they would not forget me.

3. Target Audience
Who do I want to work for? I think back at the jobs in the past and find the people I enjoyed working for were C-level executives. I learnt from these people and discovered different views that allowed me to understand the business and added to my knowledge base making me more qualified for my job.

I have a unique career DNA, statistician meets business analyst. This means I am the go-to person for C-level executives who need data transformed into insightful advice right across their business.

What makes me stand out? I have a “Unique Career DNA” as I am a statistician with post graduate education in accounting & finance and have a good business acumen working in the corporate environment.

What can I do for them? “Insightful advice right across your business.” I provide quality information for decisions to be made in all areas of the business.

4. Sell items
Why would a company want to hire me? Will I fit into their organisational culture? The people that know me should be able to see the person they work with on a day to day basis in my personal brand. How do these people perceive me? When I have been given a problem, my conclusions and approach to my work?

I’m a logical thinker and have a heightened awareness. I’m about details and am results driven. I’m smart, confident, nice and personable. My style maybe a bit left-of-centre but I am great to be around and you’ll really like working with me!

How do I consider a problem? “I’m a logical thinker and have a heightened awareness”. As a business analyst I have to understand the data flows where the data begins and where data flows intercept. The end point of the data flow is management where I have to understand the decision they are trying to achieve.

My conclusions are “about details and results driven”. Decisions can be made through the data with the knowledge the analysis can be understood and is motivated to attain business goals.

How do I deliver my work? “I’m smart, confident, nice and personable”. I am an Excel master with a ”Unique Career DNA”, I am logical and detailed so I am confident of my conclusions, I am nice and personable as I am approachable and modest when understanding or explaining the data.

How do my colleagues perceive me as a work mate? “A bit left-of-centre but I am great to be around and you’ll really like working with me!” I am not a typical business analyst but my traits are not a reflection of my work or who I am, you will enjoy working with me.

5. Creative Proposition
What can I do for your business?

I can take complex problems and make them simple. I can understand and measure the ambiguous!

Data problems may come from any number of sources, not digestible in its current format and appears to have no solution. I can take the ambiguity out of the data so precise decisions can be made.

6. Creative work
Why should your business have me as a part your team?

I am a visual person so I can take all kinds of complex data and make it understandable not only to financial people but to everyone in the business. That makes me a critical part of every decision making process.

In fact, no organisation should do business until they…Check with Chan

I have worked in many areas over my career and many different people with different types of education, engineers, accountants, sales and even doctors so everybody has been taught differently how they perceive the numbers. I can visualise the data in all aspects of the business so everybody can understand, that is why nobody should make a decision until they… ;-)

7. Check with Chan
The online campaign would click through to the full page ad which was also the one that appeared on page 4, Sydney Morning Herald, Saturday 23rd May. The online campaign ran from midnight Friday night to midnight Tuesday night on the home pages of MyCareer.com.au and TheBigChair.com.au

Check with Chan

8. Is it Me?
Can I achieve all that I have stated above? Do I have the personality that is expressed in my personal brand? My resume, my profile on LinkedIn, my connections and the recommendations I have from my colleagues prove my experience and who I am.

Am I bragging? Yeah, I’m bragging, :-o . But I have to demonstrate I am the best candidate. My personal brand has to describe who I am, what I have accomplished and what I can accomplish. I am competing against other candidates.

My Personal Brand is an important part of my identity. I must be able to maintain my identity not only to find work and at work but also my friends and my connections must be able to identify with me.

But now I am an occasional blogger and not just a business analyst, :-| . There are two “About” pages, a page for the business analyst, which is why I am here, to find a job for the BA and a page for the blogger with a different profile picture. Hmm… I am sure my personal brand will change over time as my journey into web 2.0 continues. I know if I keep real and true to my personal brand then I will continue to enjoy my social networking experience and all that it has brought me :-) .

 

Next post in The Story -> The Campaign

 

Tags: , , , ,

I’m getting ready for my week ahead, listing all the things that have to be done.

  1. My headliner has to be changed.
  2. Daily status updates on my LinkedIn profile.
  3. New head shot as my profile photo was the only recent one I had and had been cut out from a distant sisters’ shot. (Thanks Jai for sneakily taking that photo at Chinese New Year otherwise I would have had none).
  4. Posting discussions on all my group boards.
  5. My Personal Brand.

1.  Headliner
Currently my headliner is boring, Business Analyst seeking Opportunities. I have to make the title so it attracts people to my profile. I take slices out of the introduction that The Face had produced for the advertisement. “Analyst, can take complex problems and data, making them understandable to financial people and to everyone in the business”.

2. Daily Status Updates
I can be a very talkative person but I am not the type of person who is likely to tell all my connections what I am doing on a daily basis. It is to remind my connections that I am around and something is about to happen. So I do daily update status reminding my connections I have won a personal branding campaign and that it will be launched on Saturday in the SMH.

3. Profile Photo
Isn’t it always the way it goes. I am so stressed about the campaign I have a giant pimple in the middle of my cheek! I can’t even remember the last time I had a pimple on my face and it has to come up the only time when I don’t want one to! Photographer, Paul Kennedy, whom I met at JobCAMP, made the session fun. I usually feel very self conscious when posing for photos but we had laughable moments. Ok, I admit to photoshop but only the pimple was removed and now longer exists :-) . Paul would not photoshop anything else as he said it would take the character out of the photo. Oh, so I can’t remove the bags under my eyes and my freckles… ok… :-(

4. Group Discussion Boards
I’m ready to be a content creator, not really. Then I realise there is only an ad in the local paper therefore only the essence of the personal brand campaign will be in my LinkedIn profile and not the complete campaign with the ad. Thought I could get away with it but it was confirmed that MyCareer.com.au who were sponsoring the ad were also going to include an online campaign on their homepage and the homepage of TheBigChair.com.au.

Now I have to create a discussion. I am very scared. I see all the discussions on the group boards, sometimes the discussions get heated and sometimes there are no comments at all. What do I write about so I can get people’s attention and not be beleaguered or left feeling unnoticed.

Below, my very first posting on a discussion board.

Personal Branding. What is it? How does it apply to me?

These are the exact questions that have been haunting me since the GFC. All the recruiters are talking about it, now it is not good enough just to have a good resume but now you need a Personal Brand! But how?

So off I headed to JobCamp, “Getting Australia Working”. JobCamp is the idea of Luke Harvey-Palmer, to inspire people to think differently when it comes to career and work.

The conference was fantastic with speakers including Iggy Pintado, author of “Connection Generation”, Laurel Papworth also known as SilkCharm and the most connected in AP, Stan Relihan.

So what does this all have to do with personal branding? I won my own personal branding campaign by The Face!

So how will The Face give someone in my line of work a personal brand? My job title isn’t the most exciting job title in the world, business analyst.

To see what The Face can do for my personal brand stay tuned, my campaign will begin on the 23rd May.

I was overwhelmed by the response. I received at least one comment online or offline from each group and more than 5 in some, some 50 responses. I had never posted anything on the internet before and did not know what to do with it all. Comments were all very heartening, with good advice, requiring deep thought, asking friends and knowing oneself. I had not thought about my personal brand other than the flurry at JobCAMP. I replied the best I could and very poorly at that, I know now.

There were 2 comments that stood out though. One person sent me a link to Gary Vaynerchuk, Building Personal Brand within the Social Media Landscape at the Web 2.0 Expo. First thing I thought was check out his last name out I am never going to forget that. I watch the video and was left in awe with his enthusiasm, he was so passionate about personal branding and building a business with a good brand. I do occasional go back to watch this video when I need some inspiration.

The other comment mentioned my headliner which was my first attempt at my personal brand. Hmmm, first attempt not very successful :-(   The person said the title appeared as if I was bragging that I was smarter than management as I could talk to everybody in the business about their business. This is not what I am like at all and actually had a chuckle when I read the comment. I can understand the numbers for you to make the right decisions for your business. Have to redo my headliner before the launch. I suppose without the rest of the personal branding, it didn’t work.

Last thing to do before the launch is My Personal Brand…

 

Next post in The Story -> My Personal Brand

 

Tags: , , , , , , ,

JobCAMP

It was the morning of JobCAMP, a beautiful autumnal day in Sydney, the sun was out and the sky was clear and crisp. I arrive at Luna Park, the big smiling face under the iconic Harbour Bridge. The conference room over look’s the harbour water across at the Sydney Opera House. I could not think of anything more invigorating. It was disappointing the rest of the unemployed in Sydney did not feel the same way. There were a handful of people who made the effort to get out of bed at such an early hour to learn something new.

JobCAMP was the idea of Luke Harvey-Palmer, to inspire people to think differently when it comes to career and work. I wanted to learn how to think differently as my current methods were not getting anyway with my job search. He asks “Who has a profile in Plaxo, Friendster, in a blog…?” Who? What? Where? …the list goes on. LinkedIn, finally I get to put my hand up. Have I been missing out on something?

Adam Shay from The Face, steps up to speak about personal branding and to announce the winner of the prize, me. Luke also adds that I was the only one who sent anything in. My first thought was opportunity lost but my opportunity gained. I was surprised no one else wanted to take this opportunity in their hand. Maybe the thought of a half page ad in the Saturday’s Sydney Morning Herald (SMH) had put people off.

So there I am in front of a group of strangers and most are used to talking in front of other strangers. Yeah, I’m feeling really comfortable, not. And I have to talk about myself…

First question, “What type of working environment appeals to you?” I think back to the organisations I enjoyed working for. They would have to be like myself with their work values. The friendships I built while I was working in these environments are enduring. LinkedIn connections, which organisations had I connected the most with.

Next, “5 things your colleagues would say about you?” It’s not everyday you go around asking your colleagues what they think of you, you don’t know what you might get back! I had my recommendations to fall back on and they were all very nice, lucky. I had feedback from my agent, career consultant, interviews and those comments your colleagues make off handily.

Next…, “What can you do for the organisation?” This was the hardest question. I know what I do but it is translating my numbers into words. When I search for job advertisements, what do I look for, what words have to be on the advertisement for me to apply for the role?

It was the end, finally. Adam asks, “Did Colleen sound obnoxious?” No, everybody agrees. Phew… Maybe because I was nearly peeing myself like my nephew the day before.

What I learnt at the 2 days at JobCAMP, speakers: Every connection is a good connection, Keep on moving, Give to get – random acts of kindness, Machine cannot replace man in all situations, eg, my hairdresser and from Heidi Dening, personal health, do anything for 21 days and it becomes a habit. To rid yourself of a habit, don’t do it for 21 days.

Most importantly, I learnt I needed to change my banner title to something that stands out from the crowd. I had “Business Analyst seeking Opportunities”. No. A potential employee will see that I am looking for work in my current work status. Another part of my personal branding that must be included in my profile.

The last speaker of the 2 days was introduced as Social Networks Strategist. (Who? What?) Australia’s top blogger had been blogging before it was ‘hip’ to blog and global power150 blogger, Laurel Papworth, also known as SilkCharm. The first thing I thought was blog? The only blogs I had read were on the news sites and all they did was rant about something boring. What could one write about for all those years? I was soon to learn that there is more to blogging than ranting.

After the 2 days my head is a buzz with all the new information. The personal branding campaign is all go ahead with the ad going into the SMH the following Saturday. I have a week to prepare and do what I said I would in my initial competition story.

 

Next post in The Story -> The Campaign Begins

 

Tags: , , ,